Colleges Profit as Banks Market Credit Cards to Students
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Jake
When Ryan T. Muneio was tailgating with his parents at a Michigan State football game this fall, he noticed a big tent emblazoned with a Bank of America logo. Inside, bank representatives were offering free T-shirts and other merchandise to those who applied for credit cards and other banking products.

A Fifth Third Bank display offered bottles of water, tuition raffles and a bicycle as an inducement to get incoming freshmen at Michigan State University to open credit card and other accounts.

“They did a good job,” Mr. Muneio, 21 and a junior at Michigan State, said of the tactic. “It was good advertising.”

http://www.nytimes.com/2009/01/01/business/01student.html?_r=3&pagewanted=1


12 year ago   (01/10/2012 8:12 PM)             Post Reply    

 
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